Herzberg's Two-Factor Theory is a psychological concept that suggests there are two distinct sets of factors that influence job satisfaction and motivation in the workplace: hygiene factors and motivators. Hygiene factors, such as salary and working conditions, can prevent dissatisfaction but do not lead to higher levels of motivation. In contrast, motivators, like achievement and recognition, can truly enhance an employee's job satisfaction and drive them to perform better. Understanding this theory is essential for retaining key talent during strategy implementation as it highlights the importance of both addressing basic needs and fostering a motivating environment.
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