Edward de Bono is a Maltese physician, psychologist, author, and consultant best known for developing the concept of lateral thinking and promoting creative problem-solving techniques. His work emphasizes the importance of innovative thinking and alternative approaches to traditional problem-solving methods, which can significantly enhance both individual and group creativity. De Bono's methodologies encourage breaking free from conventional thought patterns, allowing for the cultivation of innovative ideas and solutions.
congrats on reading the definition of Edward de Bono. now let's actually learn it.