Lawrence Venuti is a prominent translation theorist and scholar, known for his work on the politics of translation and the concept of visibility in translated texts. He advocates for a foreignizing approach to translation that resists the dominance of the source language culture, emphasizing the importance of maintaining the foreignness of the original text. This perspective connects deeply to practices such as translation and localization, as well as subtitling and dubbing, where cultural nuances must be preserved or adapted for target audiences.
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