Non-GAAP measures are financial metrics that do not adhere to Generally Accepted Accounting Principles (GAAP) and provide additional insights into a company's performance. These measures are often used by companies in earnings releases and conference calls to highlight financial results that they believe better reflect their operational performance, profitability, or cash flow. By presenting non-GAAP measures, companies can give investors a clearer view of their financial health and future prospects, even if these figures may not be directly comparable to those of other firms following GAAP.
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