Goal-based investing is an investment strategy that focuses on aligning investment decisions with specific financial goals and objectives, rather than just maximizing returns. This approach encourages investors to set clear, measurable goals—like saving for retirement or a child's education—and to create tailored investment portfolios that can help them achieve these targets within desired timeframes. By centering investment strategies around personal objectives, this method integrates behavioral finance principles, acknowledging how emotions and biases can influence investment choices.
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