Teaser

Definition

A teaser is a brief, engaging snippet of information designed to capture the audience's attention and entice them to watch or listen to a broadcast segment. Teasers are often used in news, commercials, and other media formats to create anticipation and keep the audience interested in what comes next.

5 Must Know Facts For Your Next Test

1. Teasers are typically 10 to 30 seconds long and focus on the most intriguing aspects of the upcoming content.
2. They are crafted to provoke curiosity and stimulate viewer interest without revealing too much information.
3. Effective teasers often use strong visuals and compelling language to evoke emotions and make a memorable impact.
4. In broadcast journalism, teasers can help boost viewer ratings by creating excitement for breaking news or special reports.
5. Teasers can be used across different platforms, including television, radio, and social media, adapting their style for each medium.

Review Questions

• How do teasers function in broadcast media to engage the audience?
  • Teasers function as a strategic tool in broadcast media by providing snippets that spark curiosity about upcoming content. They are carefully crafted to highlight key elements of a story or segment while withholding crucial details. This approach effectively engages viewers, encouraging them to stay tuned for more information or exciting developments.
• Discuss the elements that make an effective teaser in broadcast writing.
  • An effective teaser incorporates several essential elements: it should be concise, emotionally engaging, and visually appealing. The language used must be compelling enough to pique curiosity without giving away too much of the story. Additionally, it often includes a strong call to action that urges viewers to tune in for the full segment. By blending these elements together, writers can create teasers that significantly enhance audience retention.
• Evaluate the impact of digital platforms on the effectiveness of teasers in contemporary broadcast media.
  • The rise of digital platforms has transformed how teasers are created and disseminated in contemporary broadcast media. With the ability to reach audiences on social media and streaming services, teasers can now be tailored for specific demographics, enhancing their effectiveness. This personalization allows broadcasters to experiment with different formats and styles that resonate better with viewers. As a result, teasers not only serve their traditional purpose of generating interest but also adapt to evolving consumer behaviors and technological advancements.

Related terms

soundbite: A short, catchy excerpt from an interview or speech, often used in news segments to highlight key points.

promotional spot: A short advertisement designed to promote a specific program, product, or event, often featuring enticing visuals and messages.

call to action: A statement that encourages the audience to take a specific action, such as watching a show, visiting a website, or purchasing a product.