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Summary lead

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Intro to Communication Writing

Definition

A summary lead is a journalistic technique used to provide a concise overview of the most important aspects of a news story at the beginning of an article. It typically answers the key questions of who, what, when, where, why, and how in a clear and engaging manner, helping readers quickly grasp the essence of the story and decide if they want to read further.

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5 Must Know Facts For Your Next Test

  1. A summary lead usually consists of one to three sentences that encapsulate the main points of the story.
  2. It is designed to grab readers' attention while providing essential information without overwhelming them with details.
  3. Effective summary leads prioritize clarity and brevity, often using active voice to create a sense of immediacy.
  4. Journalists may revise summary leads multiple times during the writing process to ensure they convey the most compelling aspects of the story.
  5. In breaking news situations, summary leads are particularly crucial as they deliver timely information to the audience quickly.

Review Questions

  • How does a summary lead enhance the reader's experience when approaching a news article?
    • A summary lead enhances the reader's experience by providing a quick snapshot of the essential elements of the story. It allows readers to quickly understand what happened and why it matters, which helps them decide if they want to continue reading. This approach also ensures that even readers who may skim can grasp the main points without sifting through excessive details.
  • Compare and contrast a summary lead with a feature lead in terms of structure and purpose.
    • A summary lead focuses on delivering key facts succinctly, often answering who, what, when, where, why, and how right at the beginning. In contrast, a feature lead employs a more narrative style to engage readers emotionally or intellectually before revealing the main facts. While both types aim to inform, the summary lead prioritizes clarity and immediacy for news articles, whereas the feature lead seeks to draw readers into a deeper exploration of a story's context or themes.
  • Evaluate the importance of revising a summary lead during the writing process and its impact on overall article effectiveness.
    • Revising a summary lead is crucial because it ensures that the most relevant information is highlighted effectively as new details emerge. This iterative process can significantly enhance an article's effectiveness by refining focus and clarity. A well-crafted summary lead not only captivates readers but also sets a strong foundation for the rest of the article, making it easier for readers to follow along and understand subsequent information.
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