Quote lead

Definition

A quote lead is a type of lead in journalism that starts with a direct quotation, usually from a source relevant to the story. This approach can engage readers immediately and provide insight or emotion, setting the tone for the rest of the piece. By using a quote lead, writers can emphasize key points or perspectives from individuals involved in the story, making it more relatable and impactful.

5 Must Know Facts For Your Next Test

1. Quote leads are particularly effective when the quoted person is well-known or has authority on the subject matter, adding credibility to the article.
2. This type of lead can create an emotional connection with readers by sharing personal stories or impactful statements.
3. Using a quote lead often allows for a smoother transition into the body of the article, where more context can be provided about the quote and its significance.
4. Quote leads can vary in length, but they should be concise enough to maintain reader interest while delivering powerful content.
5. When writing a quote lead, it's essential to ensure that the quote is accurate and properly attributed to maintain journalistic integrity.

Review Questions

• How does a quote lead enhance reader engagement compared to traditional leads?
  • A quote lead enhances reader engagement by drawing them in with a direct statement that resonates emotionally or intellectually. Unlike traditional leads that may summarize facts, a quote lead presents a viewpoint or feeling from an individual involved in the story. This personal touch can evoke curiosity and make readers more invested in understanding the full context behind the quote, encouraging them to continue reading.
• Discuss the potential challenges a writer might face when using a quote lead and how they could be addressed.
  • One challenge of using a quote lead is ensuring that the chosen quote is both relevant and impactful; otherwise, it may fail to capture reader interest. Additionally, if the quote is lengthy, it could disrupt the flow of the article. To address these challenges, writers should select quotes carefully and consider starting with a shorter, more powerful excerpt that encapsulates key themes. They should also follow up with sufficient context to clarify its significance within the piece.
• Evaluate how effective use of a quote lead can influence public perception of an event or issue reported in journalism.
  • Effective use of a quote lead can significantly influence public perception by framing how an event or issue is presented through the eyes of an authoritative figure or personal narrative. A well-chosen quote can shape readers' emotions and opinions about the subject matter, prompting them to empathize with particular viewpoints. This strategic framing can guide public discourse and opinion, making it crucial for journalists to thoughtfully consider whose voices they include in their leads.

Related terms

Attribution: The process of identifying the source of a quote or information, usually by naming the individual or organization responsible for it.

Nut Graph: A paragraph that explains the significance of the story, often following the lead, providing context and background to engage the reader further.

Lead: The opening sentence or paragraph of a news article that summarizes the main point or gives a hook to capture reader interest.