David McLean is a notable figure in the study of persuasion, particularly known for his work on the ethical considerations involved in persuasive communication. His contributions emphasize the importance of integrity and accountability in persuasive practices, underscoring how ethical persuasion can enhance credibility and trust between the communicator and the audience. McLean's insights serve as a reminder that persuasion should not only aim for effectiveness but also adhere to ethical standards that respect the audience's autonomy and promote informed decision-making.
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