Social currency refers to the value and influence an individual or brand has within their social networks, based on their ability to create, share, and engage with content. This concept highlights how interactions and relationships in social media contribute to a person's or organization's reputation and credibility, ultimately influencing the spread of campaigns and messages among users. The more valuable the content shared, the higher the social currency, which can drive engagement and promote a campaign more effectively.
congrats on reading the definition of social currency. now let's actually learn it.