Framing theory

Definition

Framing theory is a communication concept that explains how the way information is presented can influence people's perceptions and interpretations of that information. It suggests that the media, including social media, can shape public understanding of social issues by emphasizing certain aspects while downplaying others. This selective presentation helps to create specific narratives that can mobilize audiences around social movements or activism.

5 Must Know Facts For Your Next Test

1. Framing theory highlights that different frames can lead to different interpretations of the same event or issue, affecting how individuals perceive social movements.
2. Social media platforms play a crucial role in framing by allowing users to share content that highlights specific perspectives and narratives related to activism.
3. Effective framing can mobilize support for social movements by connecting their messages with existing cultural values and beliefs.
4. Framing can also create polarization by presenting competing interpretations of an issue, leading to divisions among audiences regarding social movements.
5. In activism, frames are often used strategically to define problems, identify solutions, and motivate individuals to take action or join movements.

Review Questions

• How does framing theory help explain the impact of social media on public perception of social movements?
  • Framing theory helps us understand that social media can shape public perception by presenting information in specific ways. By emphasizing particular aspects of a social movement while minimizing others, social media posts can create a narrative that resonates with certain audiences. This selective framing influences how people interpret events and issues related to the movement, potentially increasing engagement and support.
• Discuss the role of narrative in framing theory within the context of social media activism.
  • Narrative plays a vital role in framing theory as it provides a structured story through which audiences understand complex issues. In the context of social media activism, narratives can be constructed to frame movements in a favorable light or highlight injustices. These narratives not only clarify the goals of a movement but also foster emotional connections that inspire individuals to engage and advocate for change.
• Evaluate the effectiveness of framing theory in explaining the dynamics of activism on social media platforms and its broader implications.
  • Framing theory effectively illustrates how social media activism operates by showing that the presentation of information significantly influences public opinion and mobilization efforts. By evaluating different frames used by activists, we see how they align with cultural values or address societal issues, which can enhance their effectiveness. The implications extend beyond individual movements; they shape public discourse and influence policy decisions by determining which narratives gain traction in society.

Related terms

Agenda-setting: The process by which media determines the importance of issues through coverage, influencing which topics the public thinks about.

Narrative: A structured story that shapes how events are understood, often influencing people's beliefs and attitudes regarding particular social issues.

Social constructionism: A theory that emphasizes how social phenomena are created through collective human interaction and shared understanding.