Project valuation is the process of determining the worth or potential profitability of a specific investment project, often through techniques that assess the expected cash flows and risks associated with that project. This assessment plays a critical role in decision-making by helping to identify whether an investment will generate a return that meets or exceeds the cost of capital. Understanding project valuation also involves applying concepts like present value and discounting, which allow for a more accurate estimation of future cash flows in today's dollars, as well as recognizing how the cost of capital influences the acceptance or rejection of projects.
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