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Definition

Public opinion is the collective preference or attitude of a population towards political issues, policies, and actions. It represents the aggregate views of individuals within a society about topics of public interest.

Related terms

Political Participation: The involvement of citizens in the political process, including voting, campaigning, and engaging in dialogue about public policies.

Opinion Polls: Surveys used to measure public opinion by asking individuals their views on various political issues, candidates, or policies.

Media Influence: The impact that media outlets have on shaping public opinion by selecting which events and issues to cover and how to present them