Key

Definition

Public opinion is the aggregate of individual attitudes or beliefs held by the adult population concerning political issues, policies, and leaders. It plays a pivotal role in shaping policy decisions and political actions within a society.

Related terms

Survey: A method used to collect data and measure public opinion on various topics through questionnaires.

Political Socialization: The process through which individuals acquire their political beliefs and values, often influenced by family, schools, media, and significant life events.

Agenda: setting - The ability of the news media to influence the importance placed on the topics of the public agenda; if a news item is covered frequently and prominently, it is more likely to influence public opinion