Strategic giving

Definition

Strategic giving is the thoughtful and purposeful allocation of resources by businesses to support social and environmental goals, aligning with their corporate values and strategy. It involves selecting causes or organizations that not only benefit society but also enhance the company's brand reputation and stakeholder relationships.

Related terms

Corporate Social Responsibility (CSR): A business model where companies integrate social and environmental concerns in their operations and interactions with stakeholders.

Stakeholder Engagement: The process by which an organization involves people who may be affected by the decisions it makes or can influence the implementation of its decisions.

Brand Reputation: The way a company is viewed or perceived by its customers, stakeholders, and the market at large; influenced by the company's actions, including its commitment to ethical behavior and social responsibility