Insignia

Definition

Insignia in the context of business refers to a symbol or emblem that represents a brand or company, often used for identification and marketing purposes. It encompasses logos, trademarks, and any other visual elements associated with a company's brand identity.

Related terms

Brand Identity: The collection of all elements a company creates to portray the right image to its consumer.

Logo: A graphic mark or emblem commonly used by businesses, organizations, and individuals to aid and promote instant public recognition.

Trademark: A symbol, word, or words legally registered or established by use as representing a company or product.