A corporate scandal refers to unethical or illegal actions taken by a corporation or its representatives that result in public outcry, loss of trust, and significant financial repercussions. These scandals can involve fraud, corruption, environmental violations, or misleading financial statements, often leading to legal consequences and damage to the company's reputation. Understanding corporate scandals is crucial in crisis communication as they require a strategic response to mitigate damage and restore public trust.
congrats on reading the definition of corporate scandal. now let's actually learn it.