Micro-segmentation is a marketing strategy that divides a larger market into smaller, more specific segments based on detailed criteria such as behavior, preferences, and demographics. This approach allows marketers to create highly personalized and targeted marketing campaigns that cater to the unique needs and interests of each segment, leading to improved engagement and conversion rates. It contrasts sharply with broader segmentation strategies, enabling a more nuanced understanding of consumer behavior.
congrats on reading the definition of micro-segmentation. now let's actually learn it.