Conversion tracking is the process of monitoring user actions that lead to a desired outcome, such as making a purchase or signing up for a newsletter, often through the use of digital analytics tools. It allows marketers to measure the effectiveness of their online campaigns by tracking how well users convert from visitors to customers. This tracking is particularly relevant in understanding user behavior in interactive marketing compared to traditional marketing, where such detailed tracking is limited. Moreover, it plays a critical role in social media analytics, helping brands assess the return on investment (ROI) from their social media activities.
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