Route 66 Development

Definition

Route 66, often referred to as the 'Main Street of America,' is a historic highway that became a symbol of freedom and travel in the United States. Its development significantly contributed to the growth of tourism in New Mexico by promoting the state’s unique culture, landscapes, and attractions, turning it into a must-see destination for road trippers and tourists seeking authentic experiences.

5 Must Know Facts For Your Next Test

1. Route 66 was officially established in 1926 and originally spanned from Chicago, Illinois to Santa Monica, California, passing through New Mexico along the way.
2. The highway played a crucial role during the Great Depression and Dust Bowl eras by providing an escape route for those seeking better opportunities in California.
3. As car culture boomed in the post-World War II era, Route 66 became a popular route for families taking road trips, significantly boosting New Mexico's tourism economy.
4. Cultural landmarks along Route 66, such as diners, motels, and gas stations, have become iconic representations of mid-20th century American life and contribute to the nostalgia associated with road trips.
5. In 1985, Route 66 was officially removed from the U.S. Highway System, but it remains a symbol of American culture and has been preserved by various organizations dedicated to maintaining its legacy.

Review Questions

• How did Route 66 contribute to the promotion of tourism in New Mexico during its peak years?
  • Route 66 played a significant role in promoting tourism in New Mexico by attracting road trippers who sought authentic cultural experiences. As travelers journeyed along this historic highway, they discovered unique attractions like Native American pueblos, historic sites, and vibrant local communities. The development of roadside businesses catered to these tourists, boosting the local economy and showcasing New Mexico's distinct heritage.
• Discuss the cultural impact of Route 66 on New Mexico's identity and tourism marketing strategies.
  • Route 66 has greatly influenced New Mexico's cultural identity by highlighting its diverse heritage and unique attractions. The state has leveraged this historical significance in its tourism marketing strategies by promoting iconic sites along the highway, such as old motels, vintage diners, and Native American crafts. This nostalgic association with Route 66 has helped position New Mexico as a key destination for tourists looking for an authentic American road trip experience.
• Evaluate the long-term effects of Route 66's decline on New Mexico's tourism industry and cultural preservation efforts.
  • The decline of Route 66 after it was removed from the U.S. Highway System in 1985 led to significant changes in New Mexico's tourism industry. Many roadside businesses suffered from decreased traffic, resulting in closures and economic challenges for communities reliant on tourism. However, this decline also sparked renewed interest in preserving the cultural heritage associated with Route 66. Efforts to promote historic sites and revitalize interest in classic Americana have emerged, leading to initiatives aimed at maintaining these cultural landmarks while attracting new visitors who seek nostalgic experiences along the once-bustling highway.

Related terms

National Old Trails Road: An early highway that preceded Route 66 and served as a precursor to the establishment of a nationwide system of roads, connecting various states and facilitating travel.

Mother Road: A nickname for Route 66, highlighting its importance as one of the original highways in the United States and its role in connecting urban and rural America.

Tourism Infrastructure: The facilities and services that support tourism, such as hotels, restaurants, and attractions, which expanded along Route 66 to accommodate increasing numbers of travelers.