Atlantic Records

Definition

Atlantic Records is a major American record label that was founded in 1947, known for its significant contributions to the development of various music genres, especially rhythm and blues, rock and roll, and later disco. The label played a crucial role in launching the careers of many iconic artists and shaping popular music trends throughout the mid-20th century.

5 Must Know Facts For Your Next Test

1. Atlantic Records was established in New York City by Ahmet Ertegun and Herb Abramson, quickly becoming a hub for innovative music production.
2. The label launched the careers of legendary artists such as Ray Charles, Aretha Franklin, and Led Zeppelin, helping to define the sound of their respective genres.
3. In the late 1960s and 1970s, Atlantic Records expanded into disco music, signing artists like Chic and Donna Summer, which contributed to the genre's mainstream success.
4. The label became known for its distinct approach to artist development, allowing musicians creative freedom while providing professional guidance in producing their music.
5. Atlantic Records has received numerous accolades over the years, including Grammy Awards, recognizing its impact on the music industry and popular culture.

Review Questions

• How did Atlantic Records influence the sound and development of rock and roll during its formative years?
  • Atlantic Records significantly influenced the sound of rock and roll by signing pioneering artists who blended rhythm and blues with rock elements. The label's commitment to showcasing African American artists helped bring this genre to a broader audience. Notable acts like Ray Charles laid the groundwork for rock and roll's evolution through their innovative styles, and Atlantic's production techniques set a standard for future recordings in this genre.
• Discuss the role of Ahmet Ertegun in shaping Atlantic Records’ identity and its impact on popular music.
  • Ahmet Ertegun played a pivotal role in establishing Atlantic Records as a leading force in popular music. His vision for discovering diverse musical talent led to the signing of influential artists across various genres, including rhythm and blues, jazz, rock, and disco. Ertegun's knack for recognizing talent before it became mainstream not only shaped Atlantic's identity but also propelled many artists into lasting fame, solidifying the label's reputation in the music industry.
• Evaluate how Atlantic Records adapted to changing musical trends from its inception through the disco era, and what this reveals about the label's strategy.
  • Atlantic Records showcased a remarkable adaptability to changing musical trends from its founding through the disco era. Initially focused on rhythm and blues and rock and roll, it successfully embraced disco by signing popular artists like Chic and Donna Summer as this genre gained traction in the 1970s. This strategic pivot demonstrates Atlantic's commitment to evolving with the times while maintaining its core values of artistic freedom. The label's ability to shift focus reflects an understanding of market demands, ensuring continued relevance in a rapidly changing industry.

Related terms

Ahmet Ertegun: The co-founder of Atlantic Records, he was instrumental in discovering and promoting numerous influential artists and is often credited with shaping the label's musical direction.

Rhythm and Blues: A genre of popular music that originated in African American communities in the 1940s, which greatly influenced rock and roll and was a key focus of Atlantic Records' early success.

Disco: A genre of dance music that emerged in the 1970s, characterized by its upbeat rhythms and catchy melodies, and became a significant focus for Atlantic Records during its rise to mainstream popularity.