I Love New York is a marketing slogan and logo that was created in 1977 to promote tourism in New York City and the state of New York. The campaign, which features a simple yet iconic heart design, captures the essence of the city’s vibrant culture, diverse attractions, and its role as a global destination. This catchy phrase not only serves as a symbol of pride for locals but also effectively communicates the excitement and unique experiences that visitors can expect when they explore New York.
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