Labeling theory is a sociological concept that suggests that the labels or definitions applied to individuals can influence their self-identity and behavior, particularly in the context of deviance and social stigma. This theory emphasizes how societal reactions to behavior can create and reinforce stigmatized identities, affecting mental health perceptions and treatment. In mental health awareness and stigma reduction campaigns, labeling theory highlights the need to address the negative impact of labels, promoting understanding and acceptance to reduce stigma around mental illness.
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