Private values refer to the individual valuations that bidders have for an item or resource, where each bidder has their own unique assessment of the worth of that item. This concept is crucial in understanding how different participants in an economic environment approach auctions or resource allocation mechanisms, as each player's private information significantly influences their bidding behavior and the overall outcomes. When private values are at play, the strategies and results can vary greatly depending on how bidders perceive value, leading to different competitive dynamics and potential revenue outcomes for sellers.
congrats on reading the definition of private values. now let's actually learn it.