The Capital Asset Pricing Model (CAPM) is a financial formula that establishes a relationship between the expected return of an asset and its risk, measured by beta. It helps investors understand the trade-off between risk and expected return, providing a framework for pricing risky securities based on their risk compared to the overall market. This model plays a crucial role in calculating the marginal cost of capital, allowing firms to assess the cost of equity financing and make informed investment decisions.
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