Event marketing is a promotional strategy that involves creating and promoting events to connect with target audiences and build brand awareness. This approach allows filmmakers and studios to engage audiences in a memorable way, often through interactive experiences that encourage participation and excitement around a film. By leveraging events, marketers can create buzz, facilitate media coverage, and foster a community feeling among fans, making it an essential tool for film marketing campaigns aimed at specific demographics.
congrats on reading the definition of event marketing. now let's actually learn it.