Trademark dilution refers to the weakening or lessening of the distinctive quality of a famous trademark due to unauthorized use by others. This can happen even when the other use does not directly compete with the original brand or is unlikely to confuse consumers. Dilution can occur through blurring, which makes the mark less unique, or tarnishment, which damages the mark's reputation.
congrats on reading the definition of trademark dilution. now let's actually learn it.