Vicarious reinforcement refers to the process where an individual observes the consequences of another person's behavior and is influenced by that observation to either replicate or avoid that behavior. This concept highlights the importance of social learning, suggesting that people can learn not only from their direct experiences but also by watching others receive rewards or punishments. Essentially, when someone sees another person being rewarded for a behavior, they are more likely to engage in that behavior themselves, while observing punishment may lead to avoidance.
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