Phrase match is a keyword matching option used in pay-per-click (PPC) advertising that allows ads to appear when users search for a specific phrase, along with additional words before or after it. This type of matching gives advertisers more control over the relevance of their ads, ensuring they reach users who are searching for terms that closely align with the advertiser's keywords. By using phrase match, advertisers can capture a more targeted audience while still allowing some flexibility in search queries.
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