Renée Mauborgne is a prominent scholar and co-author of the influential book 'Blue Ocean Strategy,' which emphasizes creating new market spaces instead of competing in overcrowded industries. Her work focuses on the concepts of value innovation and strategic management, advocating for companies to pursue differentiation and low cost simultaneously to unlock new demand. Mauborgne's ideas have significantly shaped modern business strategies, particularly in how organizations think about competition and market creation.
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