Disclosure guidelines are a set of standards and rules that govern the transparency and clarity with which brands and influencers must communicate their relationships and sponsorships to audiences. These guidelines are essential in ensuring that consumers are aware of any financial or material connections between the influencer and the brand, promoting ethical practices and maintaining trust in influencer marketing. By adhering to these guidelines, brands and influencers can foster authentic relationships with their audiences while navigating the complex landscape of online promotions.
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