IPTC standards refer to a set of guidelines and specifications developed by the International Press Telecommunications Council for the exchange of news data. These standards enable metadata to be attached to digital media, ensuring that important information about the content, such as rights management, description, and location, is preserved and shared effectively across different systems. By adhering to these standards, digital asset management (DAM) systems can improve interoperability and facilitate better organization, retrieval, and use of media assets.
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