A parasocial relationship is a one-sided emotional bond that viewers or fans develop with media figures, such as television characters, celebrities, or influencers. This type of relationship creates a sense of intimacy and connection, even though the media figure is unaware of the individual's existence. These relationships can impact viewers' emotions, behaviors, and even their self-identity as they engage with the content and feel a personal attachment to the characters or personalities.
congrats on reading the definition of parasocial relationship. now let's actually learn it.