Horton and Wohl are researchers known for their work on parasocial relationships, which describe the one-sided relationships that viewers develop with media figures, such as television characters and celebrities. Their concept suggests that audiences form emotional attachments to these characters or personalities, leading to a sense of intimacy despite the lack of reciprocal interaction. This phenomenon illustrates how viewers often perceive these figures as friends or confidants, significantly influencing their behaviors and perceptions.
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