Image Repair Theory is a communication framework that explains how individuals or organizations respond to reputational threats by attempting to restore their image after an offense or crisis. This theory outlines various strategies, such as denial, evasion of responsibility, reducing the offensiveness of the act, and mortification, which can be employed to manage and repair reputational damage effectively. It highlights the importance of maintaining a positive public perception and the different approaches that can be taken depending on the context of the crisis.
congrats on reading the definition of Image Repair Theory. now let's actually learn it.