Rapid response refers to the immediate and strategic actions taken by organizations to address a crisis or urgent situation, ensuring timely communication and effective management of information. This approach is essential in a world where news spreads quickly through various media channels, requiring organizations to act swiftly to mitigate negative impacts and control narratives surrounding crises. Effective rapid response relies on preparation, real-time monitoring, and a well-coordinated communication strategy to engage stakeholders and the public efficiently.
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