A licensor is an individual or entity that grants permission to another party, known as the licensee, to use certain intellectual property rights, such as copyrights, trademarks, or patents, under agreed-upon conditions. This relationship is pivotal in the production landscape as it allows creators to monetize their work while maintaining ownership of their intellectual property. The terms of the licensing agreement often dictate how, where, and for how long the licensed material can be used.
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