The VALS framework (Values, Attitudes, and Lifestyles) is a psychographic segmentation tool that classifies consumers based on their values, motivations, and behaviors. It helps marketers understand the different types of consumers by categorizing them into distinct segments, which is crucial for developing targeted marketing strategies. By analyzing how consumers' values and lifestyles influence their purchasing decisions, the VALS framework allows businesses to tailor their products and messages to resonate with specific groups.
congrats on reading the definition of vals framework. now let's actually learn it.