Subcultural influencers are individuals or groups within a specific subculture who significantly impact the attitudes, behaviors, and consumption patterns of others in that subculture. These influencers often have a unique style, beliefs, or preferences that resonate strongly with their peers, making them key players in shaping trends and consumer choices within their community. They often act as trendsetters or brand ambassadors, leading to increased brand loyalty and specific consumption behaviors among their followers.
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