Endel Tulving is a prominent cognitive psychologist known for his groundbreaking research in memory, particularly in differentiating types of memory systems. His work has significantly influenced how we understand the processes of encoding, storing, and retrieving information, with a particular focus on the concepts of episodic and semantic memory. Tulving's theories challenged earlier behaviorist approaches that emphasized observable behaviors over mental processes, helping to pave the way for the cognitive revolution in psychology.
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