The eliminate-reduce-raise-create grid is a strategic tool used to help companies identify new value innovation opportunities in a competitive marketplace. By examining the existing industry factors, this grid prompts businesses to consider which factors they can eliminate or reduce, which they can raise above industry standards, and what new factors they can create that have not been offered before. This framework aligns closely with the principles of Blue Ocean Strategy, focusing on creating uncontested market space and making the competition irrelevant.
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