The consumer decision-making process is a series of steps that individuals go through when making a purchase or choosing a service, particularly important in healthcare marketing. This process includes recognizing a need, searching for information, evaluating alternatives, making the purchase, and post-purchase evaluation. Understanding this process is crucial for marketers to effectively influence consumer behavior and ensure that their products and services meet the needs of potential patients.
congrats on reading the definition of consumer decision-making process. now let's actually learn it.