Reverse funnel approach

Definition

The reverse funnel approach is a technique used in interviews where the interviewer starts with broad, open-ended questions and gradually narrows down to specific, focused inquiries. This method allows the interviewee to share general thoughts and insights first, which can lead to more detailed responses as the conversation progresses. It helps build rapport and encourages the interviewee to feel comfortable before addressing more targeted subjects.

5 Must Know Facts For Your Next Test

1. Using the reverse funnel approach can lead to richer, more insightful conversations, as it allows interviewees to express their thoughts freely before being directed toward specifics.
2. This technique is particularly useful in qualitative research interviews, where understanding personal experiences and perspectives is essential.
3. Starting with broader questions can help create a more relaxed environment for the interviewee, making them more willing to share personal stories or sensitive information.
4. The reverse funnel approach helps in uncovering unexpected topics or themes that may not have been considered initially by the interviewer.
5. This method contrasts with the traditional funnel approach, where specific questions are asked first before moving to broader inquiries.

Review Questions

• How does the reverse funnel approach enhance the quality of information obtained during an interview?
  • The reverse funnel approach enhances the quality of information by allowing interviewees to express their thoughts broadly before narrowing down to specifics. This technique promotes a more comfortable atmosphere, encouraging openness and reducing anxiety. As interviewees provide their general insights first, it can lead to unexpected topics or depth in responses that might not emerge if specific questions were asked right away.
• Evaluate the effectiveness of the reverse funnel approach compared to traditional questioning methods in gathering qualitative data.
  • The reverse funnel approach is often more effective than traditional methods because it fosters a natural flow of conversation that can reveal deeper insights. Unlike traditional questioning that may feel restrictive, this method allows interviewees to explore their thoughts freely before diving into targeted questions. This not only enriches the data collected but also helps build a stronger rapport between the interviewer and interviewee, resulting in more authentic and detailed responses.
• Assess how employing the reverse funnel approach can impact the overall dynamics of an interview setting.
  • Employing the reverse funnel approach can significantly impact the dynamics of an interview by creating a more collaborative and engaging environment. Interviewers who start broad often find that interviewees are more willing to share personal experiences and feelings, leading to a richer dialogue. This technique also allows for greater flexibility during interviews, as it can adapt based on initial responses, ultimately making the conversation feel less like an interrogation and more like an open discussion.

Related terms

Open-ended questions: Questions that require more than a simple yes or no answer, allowing the interviewee to elaborate and provide detailed information.

Probing questions: Follow-up questions designed to encourage deeper responses and clarifications from the interviewee about their initial answers.

Interview structure: The organization of an interview, including the types of questions asked and the overall flow of conversation between the interviewer and interviewee.