Time orientation refers to the way individuals or cultures perceive and value time, which can significantly influence decision-making, planning, and negotiation styles. This concept encompasses whether a culture is predominantly future-oriented, focusing on goals and long-term outcomes; present-oriented, emphasizing immediate results and experiences; or past-oriented, where traditions and historical context hold more significance. Understanding time orientation is essential for navigating negotiations and overcoming barriers that may arise due to differing perspectives on time.
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