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Targeted approach

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Advanced Communication Research Methods

Definition

A targeted approach refers to a research strategy that focuses on a specific group or population that is most relevant to the study's objectives. This method is used to gather detailed insights from a particular subset of individuals, ensuring that the data collected is both meaningful and applicable to the research questions being addressed.

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5 Must Know Facts For Your Next Test

  1. The targeted approach is essential in qualitative research, where understanding specific experiences or perspectives is critical for insightful analysis.
  2. By focusing on a narrow population, researchers can obtain richer, more nuanced data that addresses specific hypotheses or questions.
  3. This method reduces the risk of collecting irrelevant information that may dilute the study's findings and overall effectiveness.
  4. In purposive sampling, a targeted approach ensures that participants possess unique characteristics or experiences that are vital for answering the research questions.
  5. Ethical considerations often arise in targeted approaches, as researchers must ensure that selected participants are treated fairly and their consent is obtained.

Review Questions

  • How does a targeted approach enhance the quality of data collected in qualitative research?
    • A targeted approach enhances data quality by focusing on specific populations whose experiences and perspectives are directly relevant to the research questions. By selecting participants who meet certain criteria, researchers can gather in-depth information that reflects the nuances of their subjects. This concentrated focus allows for richer data analysis and a more meaningful understanding of the issues being studied.
  • In what ways does purposive sampling exemplify a targeted approach in research design?
    • Purposive sampling exemplifies a targeted approach by allowing researchers to deliberately choose participants based on predetermined criteria that align with the study's goals. This method helps ensure that only those individuals who can provide valuable insights into the research questions are included. By doing so, purposive sampling maximizes the relevance of the data collected, making it more likely to yield significant findings.
  • Evaluate the ethical implications of using a targeted approach in research involving vulnerable populations.
    • Using a targeted approach with vulnerable populations raises important ethical implications that researchers must carefully consider. It is crucial to ensure that these individuals are not exploited or placed at risk during the research process. Researchers need to prioritize informed consent and provide clear explanations of how the data will be used. Additionally, special care should be taken to protect the privacy and confidentiality of participants, ensuring that their unique experiences are respected and valued throughout the study.

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