Advanced Communication Research Methods

study guides for every class

that actually explain what's on your next test

Classic grounded theory

from class:

Advanced Communication Research Methods

Definition

Classic grounded theory is a qualitative research methodology developed by Barney Glaser and Anselm Strauss that aims to generate theories grounded in data systematically collected from participants. This approach emphasizes the importance of discovering theory through data rather than testing existing theories, making it particularly useful for exploring social processes and human behaviors.

congrats on reading the definition of classic grounded theory. now let's actually learn it.

ok, let's learn stuff

5 Must Know Facts For Your Next Test

  1. Classic grounded theory is distinct from other qualitative methods because it specifically focuses on generating theories directly from the data collected during research.
  2. It employs a systematic process of data collection and analysis that includes coding, memo writing, and constant comparison of data.
  3. Researchers using classic grounded theory often engage in theoretical sampling, where they choose participants based on the needs of the emerging theory rather than pre-defined criteria.
  4. The end goal of classic grounded theory is to develop a substantive theory that explains a specific social phenomenon or process.
  5. The methodology encourages researchers to remain open to new ideas and insights throughout the research process, allowing for flexibility in understanding complex social dynamics.

Review Questions

  • How does classic grounded theory differ from traditional quantitative research methods in terms of its approach to theory generation?
    • Classic grounded theory differs significantly from traditional quantitative research methods as it emphasizes generating theories from data rather than testing pre-existing hypotheses. In classic grounded theory, researchers collect qualitative data through interviews and observations, then analyze this data inductively. This allows them to discover patterns and develop new theories that are firmly rooted in actual participant experiences, contrasting with the deductive nature of quantitative approaches that rely on established theories to guide data collection.
  • Discuss the role of constant comparative methods in classic grounded theory and how they contribute to the overall research process.
    • Constant comparative methods are central to classic grounded theory as they facilitate the ongoing comparison of newly collected data with existing categories and concepts. This iterative process helps researchers refine their codes and develop more nuanced insights over time. By continually comparing cases, researchers can identify similarities and differences, which leads to a deeper understanding of the social phenomena being studied and ultimately aids in constructing a robust theoretical framework.
  • Evaluate the implications of theoretical sampling in classic grounded theory for ensuring rich and relevant data collection throughout the research process.
    • Theoretical sampling plays a crucial role in classic grounded theory by guiding researchers in selecting participants who can provide relevant insights as theories emerge. This approach allows researchers to collect rich, diverse data that directly informs the developing theory. By adapting their sampling strategy based on initial findings, researchers can explore underrepresented perspectives or confirm emerging trends, ultimately enhancing the credibility and depth of their resulting theories. This flexibility is vital for capturing the complexities of human behavior and social processes.

"Classic grounded theory" also found in:

© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
Glossary
Guides