Advanced Communication Research Methods
Bias refers to a systematic inclination or prejudice that affects how information is gathered, interpreted, or presented, often leading to skewed results or conclusions. This can impact research by introducing errors that distort the truth and misrepresent findings. In various methodologies, bias can arise from sampling methods, data analysis tools, and even the relationships of researchers with their subjects.
congrats on reading the definition of bias. now let's actually learn it.