scoresvideos
Intro to Business Statistics
Table of Contents

Experimental design is crucial for establishing cause-and-effect relationships in research. It involves manipulating independent variables, measuring dependent variables, and using random assignment to create comparable groups. These elements help isolate the effects of treatments and minimize confounding factors.

Ethical considerations are paramount in experimental design. Blinding techniques, such as single-blind and double-blind studies, reduce bias and enhance result reliability. Informed consent, confidentiality, and minimizing harm are also essential ethical principles that protect participants and maintain research integrity.

Experimental Design

Components of randomized experiments

  • Randomized experiments establish cause-and-effect relationships between variables by manipulating the independent variable (explanatory variable) and measuring changes in the dependent variable (response variable)
  • Independent variable is controlled by the researcher hypothesized to cause changes in the dependent variable (drug dosage)
  • Dependent variable changes in response to the independent variable and is measured to determine the effect (blood pressure)
  • Treatments are different levels or conditions of the independent variable administered to experimental units (high dose, low dose, placebo)
  • Experimental units are subjects or objects to which treatments are applied can be individuals, groups, or objects (patients, petri dishes)
  • Random assignment of experimental units to treatment groups helps ensure similarity in all aspects except for the treatment received (coin flip, random number generator)
    • Replication of the experiment with multiple trials or groups increases the reliability of results

Random assignment and control groups

  • Random assignment distributes potential confounding variables evenly across treatment groups reducing the likelihood that differences in the dependent variable are due to factors other than the independent variable (age, gender)
  • Control groups do not receive the treatment or receive a standard treatment serving as a baseline for comparison with treatment groups (sugar pill)
  • Control groups help isolate the effect of the independent variable by controlling for other factors (natural recovery, regression to the mean)
  • Random assignment and control groups minimize the impact of confounding variables, increase internal validity, and allow for stronger causal inferences about the relationship between variables (smoking causes lung cancer)

Statistical Considerations in Experimental Design

  • Sample size affects the precision and generalizability of results, with larger samples typically providing more reliable estimates
  • Statistical power is the ability of a study to detect a true effect, influenced by sample size, effect size, and significance level
  • Validity refers to the extent to which a study measures what it intends to measure and produces accurate, generalizable results
  • Research protocols outline the specific procedures, methods, and analyses to be used in an experiment, ensuring consistency and reproducibility

Ethics in Experimental Design

Blinding in experimental design

  • Blinding conceals information about treatment assignment from participants, researchers, or both to minimize bias and the influence of expectations on results
  • Single-blind: Participants are unaware of their treatment group (patient does not know if they received the drug or placebo)
  • Double-blind: Both participants and researchers directly involved in the experiment are unaware of treatment assignments (neither patient nor doctor knows who received the drug or placebo)
  • Blinding helps minimize the placebo effect where participants experience a perceived improvement due to their belief in the treatment, even if the treatment is inactive (sugar pill reduces pain)
  • Blinding prevents participants' expectations from influencing their responses or behavior ensuring that observed effects are due to the treatment itself rather than psychological factors (Hawthorne effect)
  • Blinding enhances the reliability and validity of experimental results by reducing bias (confirmation bias, observer bias)
  • Other ethical considerations in experimental design include:
    1. Informed consent: Participants should be fully informed about the experiment and voluntarily agree to participate (risks, benefits, purpose)
    2. Confidentiality: Participants' personal information and data should be kept confidential and secure (anonymized data, encrypted files)
    3. Minimizing harm: Experiments should be designed to minimize potential risks or harm to participants (safety monitoring, emergency protocols)