14.1 New Media Literacies
3 min read•july 22, 2024
are essential skills for navigating the digital world. They go beyond traditional reading and writing, encompassing abilities like , of , and .
These skills are crucial in today's tech-driven society. They impact how we learn, interact, and express ourselves. Developing new media literacies helps us thrive in , from social media to online education and remote work.
New Media Literacies in the Digital Age
Concept of new media literacies
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- New media literacies encompass a set of skills and competencies required for effective participation in digital media environments
- Extends beyond traditional literacy skills like reading and writing to include abilities related to digital technologies and media platforms (social media, online forums, digital )
- Importance of new media literacies has grown in the digital age due to rapid advancement of technology and proliferation of digital media
- Shift in the way people communicate, learn, and interact socially has made these literacies essential for navigating and thriving in the digital landscape (online learning, remote work, virtual communities)
Key competencies for new media
- involves the ability to use digital tools and platforms effectively, understanding how to access, navigate, and evaluate digital content (websites, apps, digital devices)
- focuses on the ability to critically analyze and interpret media messages, understanding the role of media in shaping perceptions and opinions (advertising, news, social media posts)
- encompasses the ability to locate, evaluate, and use information effectively, distinguishing between credible and unreliable sources (academic databases, fact-checking websites)
- involves the ability to communicate and interact effectively in digital spaces, understanding the impact of digital interactions on relationships and well-being (online etiquette, )
- includes the ability to use digital tools to create and express ideas, adapting to new technologies and leveraging them for creative purposes (digital art, video editing, coding)
Impact of new media literacies
- Communication has been transformed by the emergence of new forms of digital communication like social media and instant messaging, increasing connectivity and global reach while presenting challenges in managing digital identities and online reputation
- Learning has been impacted by access to vast amounts of information and educational resources, opportunities for collaborative and interactive learning experiences, and the need for critical evaluation and filtering of information
- Social interaction has been affected by the formation of and social networks, offering potential for increased social support and connection but also presenting risks of , online harassment, and (unequal access to technology)
Strategies for literacy development
- Formal education and training can incorporate new media literacy skills into school curricula and provide workshops and courses focused on digital competencies
- Experiential learning and practice involves engaging in hands-on activities and projects using digital tools, encouraging exploration and experimentation with new technologies (creating websites, producing podcasts)
- Critical reflection and analysis fosters a habit of questioning and evaluating media messages, promoting self-awareness and mindfulness in digital interactions
- Collaborative learning and peer support can be achieved through engaging in group projects and discussions related to new media literacies, seeking guidance and feedback from peers and mentors
- Lifelong learning and adaptability require staying updated with emerging technologies and trends, cultivating a growth mindset and willingness to learn and adapt (attending conferences, participating in online forums)
Key Terms to Review (25)
Content creation: Content creation refers to the process of generating original material for various media platforms, including text, images, audio, and video, intended to inform, entertain, or engage an audience. It involves not only the production of content but also understanding the audience's needs and how to distribute that content effectively in a digital landscape.
Content evaluation: Content evaluation refers to the systematic assessment of media messages, considering aspects such as accuracy, relevance, bias, and perspective. This practice is essential in understanding how different forms of media shape perceptions and influence audiences, especially in the age of new media where information is abundant and diverse. It involves critically analyzing the source, intent, and implications of content to make informed judgments about its value and credibility.
Creative and innovative thinking: Creative and innovative thinking refers to the ability to generate new ideas and solutions through imagination and original thought, often leading to novel approaches in various contexts. This kind of thinking is crucial for problem-solving, allowing individuals to break free from conventional patterns and envision possibilities that haven’t been realized yet. It fosters adaptability and enhances collaboration, as diverse perspectives can combine to create something truly unique.
Critical analysis: Critical analysis is the process of evaluating and interpreting a text, media, or argument in a thoughtful and systematic way. It involves examining the components, context, and implications of the work to understand its meaning and significance. This analytical approach helps to reveal biases, assumptions, and the influence of different mediums on the message conveyed, allowing for a deeper understanding of how various forms of media affect audiences.
Critical thinking: Critical thinking is the ability to analyze information objectively and evaluate it based on evidence, reasoning, and logic. This skill is crucial in navigating the vast amounts of media content we encounter, helping individuals discern fact from fiction, recognize biases, and make informed decisions.
Cyberbullying: Cyberbullying is a form of bullying that takes place over digital devices such as computers and smartphones, involving the use of social media, text messages, or online forums to harass, threaten, or intimidate an individual. This type of bullying can have severe psychological effects on the victim and often occurs within online communities where anonymity can embolden aggressors. The rise of digital media has transformed how bullying occurs, making it pervasive and sometimes relentless, as victims can be targeted anytime and anywhere.
David Buckingham: David Buckingham is a prominent scholar in the field of media studies, particularly known for his work on media literacy and children's media. He emphasizes the importance of understanding media not just as consumers but as critical thinkers who can analyze and engage with media texts. His research connects to various aspects of media literacy, such as developing skills and competencies in analyzing media messages, understanding the role of new media in society, and fostering critical engagement with digital environments.
Digital Divide: The digital divide refers to the gap between individuals, households, businesses, and geographic areas regarding access to, use of, or knowledge of information and communication technologies (ICT). This divide can affect social inclusion, economic opportunities, and the ability to participate in modern society, particularly as technology continues to evolve and become a critical part of daily life.
Digital empathy: Digital empathy is the ability to understand and share the feelings of others in an online environment. It involves recognizing emotions and perspectives through digital communication, fostering connection and compassion among users in spaces like social media, forums, and virtual interactions. This skill is essential for navigating the complexities of human relationships in a digital age, where personal interactions often lack face-to-face cues.
Digital environments: Digital environments refer to online spaces and platforms where interaction, communication, and content creation occur through digital technology. These environments encompass social media, websites, virtual worlds, and applications, influencing how information is shared and consumed. Understanding digital environments is crucial for navigating the complexities of modern media landscapes and developing effective new media literacies.
Digital literacy: Digital literacy refers to the ability to effectively find, evaluate, create, and communicate information using digital technologies. It encompasses a range of skills that enable individuals to navigate the digital landscape confidently and critically. This skill set is crucial in a world where information is abundant and often manipulated, making it essential for understanding online content and engaging with media responsibly.
Digital tool use: Digital tool use refers to the ability to effectively utilize technology and digital resources to create, communicate, and engage with information. This includes skills like using software applications, navigating online platforms, and leveraging digital media for various purposes, such as learning, collaboration, and problem-solving. Mastering digital tool use is essential for adapting to the rapidly evolving media landscape and enhancing one's critical thinking and creativity.
Effective online communication: Effective online communication refers to the ability to convey information clearly and efficiently through digital platforms, ensuring that the intended message is understood by the audience. This involves not only the words used but also factors like tone, context, and the medium chosen for communication. Building relationships and fostering engagement with others is a crucial part of this process, making it essential to adapt messages for different online environments.
Henry Jenkins: Henry Jenkins is a prominent media scholar known for his work on media convergence, participatory culture, and transmedia storytelling. His theories explore how media forms interact and how audiences engage with content across different platforms, emphasizing the importance of active participation and collaboration in the digital age.
Information literacy: Information literacy is the ability to recognize when information is needed and to locate, evaluate, and effectively use that information. It encompasses critical thinking skills that allow individuals to discern credible sources, especially in a media landscape filled with diverse formats and viewpoints.
Media ethics: Media ethics refers to the principles and standards that guide the conduct of individuals and organizations involved in the creation and distribution of media content. This encompasses issues like truthfulness, fairness, accountability, and respect for privacy, shaping how media professionals navigate complex situations and their responsibilities to the public and society at large.
Media influence: Media influence refers to the ways in which media shapes public perception, attitudes, and behavior by determining what issues are highlighted and how they are portrayed. This concept encompasses various mechanisms through which media can sway opinions, set agendas, and frame narratives that impact societal beliefs and actions.
Media Literacy: Media literacy is the ability to access, analyze, evaluate, and create media in various forms. It empowers individuals to critically engage with media messages and understand their influences, making it essential for navigating today’s complex media landscape.
Media messages: Media messages are the content or information conveyed through various forms of media, including television, radio, print, and digital platforms. These messages play a crucial role in shaping public perception, influencing behaviors, and communicating cultural norms. Understanding media messages involves recognizing their construction, intended audience, and the underlying values they reflect.
New media literacies: New media literacies refer to the skills and competencies required to effectively navigate, evaluate, and create content across various digital platforms and formats. This includes understanding how to engage with media critically, participate in online communities, and produce multimedia content. New media literacies empower individuals to actively participate in the digital world, shaping their own narratives and understanding the influence of technology on communication.
Online communities: Online communities are virtual spaces where individuals with shared interests, goals, or experiences connect, interact, and collaborate. These communities can take many forms, such as forums, social media groups, or gaming platforms, and they often foster a sense of belonging and support among members. The dynamics within online communities are shaped by user interactions, the nature of the platform, and the common themes that bring members together.
Participatory Culture: Participatory culture refers to a culture in which individuals actively engage and contribute to the creation and dissemination of content, rather than being mere consumers of media. This concept highlights the role of collaboration, community involvement, and social interaction, allowing people to share their ideas, experiences, and creative works in ways that impact society. It plays a crucial role in shaping independent media practices, the evolution of social media interactions, the development of new media literacies, transmedia storytelling, and the rise of user-generated content.
Responsible sharing: Responsible sharing refers to the practice of disseminating information, content, or media in a way that considers the potential impact on individuals, communities, and society as a whole. This involves evaluating the accuracy, context, and ethical implications of what is being shared, ensuring that the content does not perpetuate misinformation or harm. It's crucial for promoting trust and accountability in digital interactions, especially in an age where information spreads rapidly through various platforms.
Social and emotional literacy: Social and emotional literacy refers to the ability to understand, manage, and express emotions, as well as the capacity to establish positive relationships and make responsible decisions. This concept emphasizes the importance of empathy, self-awareness, and communication skills in navigating social situations and building meaningful connections with others. It plays a vital role in fostering mental well-being and enhancing one's ability to engage effectively in a diverse, interconnected world.
Social media literacy: Social media literacy refers to the ability to effectively access, analyze, evaluate, and create content across various social media platforms. It encompasses understanding the nuances of communication in digital spaces, including recognizing bias, understanding privacy issues, and assessing the credibility of information shared online. This skill set is crucial in navigating the complex landscape of social media, where information spreads rapidly and can significantly influence public opinion.