Kicker

Definition

A kicker is a short, attention-grabbing phrase that often appears above the main headline to add context or create intrigue. It serves as a way to draw readers in by providing additional information or emphasizing the importance of the story, effectively enhancing the impact of the main headline.

5 Must Know Facts For Your Next Test

1. Kickers are typically written in a smaller font than the main headline but are still bold enough to catch attention.
2. They often include key facts or statistics that enhance the reader's understanding of the main topic.
3. Kickers can set the tone for the article, whether it’s serious, light-hearted, or urgent.
4. Using a kicker can improve engagement rates as it gives readers a reason to continue reading beyond the headline.
5. Kickers are particularly effective in digital media where space is limited and competition for attention is high.

Review Questions

• How does a kicker contribute to engaging readers effectively?
  • A kicker enhances engagement by providing context or intrigue that complements the main headline. It acts as a hook, drawing readers in by highlighting key aspects of the story that may not be immediately evident from the headline alone. This additional information can pique interest and encourage further reading, making it a valuable tool in capturing audience attention.
• In what ways can the content and style of a kicker influence the overall tone of an article?
  • The content and style of a kicker can significantly influence an article's tone by setting expectations for how readers should interpret the information. A serious kicker may signal that the article covers an important issue, while a playful kicker might suggest a lighter story. The choice of words and phrasing can shape reader perceptions and guide their emotional responses, making it essential to align the kicker with the article's message.
• Evaluate how using kickers alongside headlines impacts readers' comprehension and retention of information.
  • Using kickers alongside headlines can enhance both comprehension and retention by delivering succinct information that supports the main message. When readers encounter an informative kicker, it provides clarity and context, making it easier to grasp complex stories. This strategic combination ensures that important details are highlighted, increasing the likelihood that readers will remember key points from the article long after they've finished reading.

Related terms

headline:

The main title of a news article or press release, designed to capture attention and summarize the essence of the story.

subheadline:

A secondary line of text that follows the headline, offering more details or clarification about the story.

lead: The introductory section of a news article that provides the most important details, often answering the who, what, when, where, why, and how of the story.